Content Brainstorming Session
Generating content ideas can feel like a big job.
You know content marketing is important for brand authority and building an audience. But generating ideas for the content can be time-consuming and overwhelming. Maybe you have limited bandwidth to sit around brainstorming. Maybe you aren’t sure how to identify quality topics. Changes to Google’s search engine and the introduction of AI answers have placed still more demands on content—it must tightly focus its subject matter, demonstrate expertise, and provide original insight in order to rank well on searches.
Struggling with idea generation can lead to inconsistent content production and unfocused topics, both of which hurt your brand. But guess what? You can come up with good ideas, and you can create content with expertise and authority. You may just need a professional brainstormer to unlock your ideas.
That’s where I come in.
Give me 90 minutes, and together, we’ll generate content ideas for the next quarter of your content calendar, with Google’s search engine best practices in mind.
Schedule A Discovery Call Today
I’ll help you gain clarity on the topics you’d like to address with your audience, so you can jump-start your content calendar and begin creating the deliverables.
We can’t solve every content problem or answer every question, but we can build a foundation of ideas you can pull from to craft content that you’re proud of.
How it works
I send you a questionnaire about your business/organization, your current approach to content, and what you know of your target audience.
You answer the questionnaire and provide any relevant documentation (if you have it) regarding audience personas or market research.
We meet via Zoom for a 90-minute brainstorming session and work together to identify topics that align with your content desires and topic expertise, as well as Google’s current EEAT content guidelines.
Within three business days of our meeting, I will deliver a content ideation report laying out the topics and ideas we have identified.
You use the report to get unstuck from your content slump and begin generating materials that you feel confident about.
What you get
Clarity on what you want to talk to your audience about.
A list of content topics and themes for at least the next quarter.
A report capturing our discussion and conclusions.
Relief knowing that you can do this.
Progress on your content production journey.
Why work with me?
As a former journalist, I know how to ask the questions that generate new insights and perspectives.
As a professional writer, idea generation has been my bread and butter in every job I’ve had for the last 15 years.
Ever heard of the Clifton Strengths Finder? Turns out, my top five strengths all serve the process of idea generation for a target audience (Input, Intellection, Connectedness, Strategic, Empathy).
Fee: $1,150 paid up front
What people say about working with me:
“Rachel asks spot-on questions, thinks critically, and pulls stories together efficiently and effectively.”
-Carla Morris, Managing Editor of Advancement Communications, Greenville University
“Working with Rachel has been an excellent experience. She is a quick study and was able to immediately become a valuable contributor to our team.”
-Johnny Cruz, Chief Comm & Marketing Officer, UC Riverside
“Rachel has been phenomenal to work with….I feel confident pairing her with any SME or customer and know she’ll be professional, efficient with their time, and will produce content that reflects the nuances discussed.”
–Heidi Amrine, SVP of Marketing, Valant
What experts say about content:
From How To Optimize Your Content for Google’s Search Generative Experience :
“SGEs [Search Generative Experiences] are meticulously designed to reward content that underscores Google’s EEAT principles – experience, expertise, authoritativeness, and trustworthiness. The system also prioritizes content rich in experiential depth and authoritative endorsements.”
-Content Marketing Institute, 2023
From 4-Part Guide To Crafting a Winning Content Plan
“Your brand may have expertise to share in many areas. But it’s best to focus on a few narrowly defined topics for planning purposes. Consider niche areas of your business that your competitors aren’t discussing or emerging issues on which your audience might struggle to find the trustworthy advice they need.”
-Content Marketing Institute, 2024
Interested? Email rach.h.davis@gmail.com or schedule a discovery call.